Teresa Ovalle

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Strategic Plan for Madison Chamber of Commerce_Final Project

Ovalle_FinalStratPlan_Track_AddObjectives
The final project for this class was to create a complete strategic plan for the Madison Chamber of Commerce.  The plan should include all of the elements below.

  • A brief descriptive background of the client organization (history, purpose, mission).
  • PEST analysis
  •   SWOT analysis
  •   A description of the client organization’s target publics (both internal and external).
  •   A succinct problem (or opportunity) statement regarding the client’s key issue(s).
  •   A description of the client’s goals for the campaign.
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