Teresa Ovalle

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Blog #4 – Evaluation

Objective: Write an original blog post on the role of evaluation in the strategic planning process for public relations, communications, or social media.

Phase Four – The Evaluation

You may have the greatest strategic plan in the world, but your really won’t know it until you evaluate its outcome. As Sir Winston Churchill said, “However beautiful the strategy, you should occasionally look at the results.” I suggest looking at the results repeatedly from the plan’s implementation to its end, but we’ll get to that in a few minutes.
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Blog #3 – Strategy

Objective: Write an original blog post on the role of strategy in the strategic planning process for public relations, communications, or social media.

According to Michael LeBoeuf, “A satisfied customer is the best business strategy of all.” I have to agree with him. If your organization has repeat customer satisfaction, it’s very likely that your strategy is working well, but how do you build a strategy that enables repeat customers?

Phase Two

Welcome to Phase Two of strategic planning. Phase Two is all about strategy. Strategy is about establishing goals and objectives. It’s about formulating proactive or reactive responses to potential issues, and it’s about developing messages.

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Blog #2 – Planning

Objective:  Write an original blog post on the role of planning in the strategic planning process for public relations, communications, or social media.

The Strategic Planning Process

This quote by Gordon B. Hinckley says it all, “You can’t plow a field simply by turning it over in your mind.” In other words, a successful public relations plan can’t plan itself. You have to put the work into it to get the success from it.

Ronald D. Smith states in his book “Strategic Planning for Public Relations” that “…effective and creative planning is the heart of all public relations and related activity.” (pg. 1) A good strategic plan takes time to build, but when you use each of the steps below as a guide, your plan is likely to be a success.

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Blog #1 – Research

Objective: Write an original blog post on the role of research in the strategic planning process for public relations, communications, or social media.

Phase One

“Research is the strategic planner’s foundation of every effective campaign for public relations and marketing communication.” (Smith, pg. 19) Research is where a good strategic plans begin.

Phase One of the planning process is formative research. Formative research is the data on which you build your communication program. (pg. 19) Formative research includes analyzing the situation, organization, and the publics. To do this, you will use both strategic research and tactical research.

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Website Mockup Using Photoshop_Final Project

Objective: Each student will develop a prototype of a small website (Photoshop comps) of their choice. Photoshop comps are static images of how the site will look, so you do not have to worry about designing working pages. The site will consist of a homepage and five additional pages (internal pages, mobile page, facebook page, blog page etc.) I am not expecting that all pages will be equally elaborate, for example you can have a contact page that is fairly simple. I am interested in graphic design only.

The website should be creative and original, developed according to visual aesthetics and usability standards, and should show student’s proficiency in using Photoshop. The project will be graded according four criteria: use of the principles of design, visual appeal, functionality (form aesthetic perspective), and use of techniques used in the project.
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Movie Poster Project

Objective: Design a poster for a fictional movie. Snap some pictures of your kids, dogs and significant others in interesting poses, rework in in Photoshop, add some background and text and have some fun with it. 

The poster has to constitute of at least 5 elements, including 3 non-textual elements. The two paragraphs description explaining, how the design principles (dominance, balance, contrast, rhythm) and depth cues (perspective, texture gradient, superposition, shadowing, etc.) are presented in your design should accompany your work.

Ovalle_MidTerm2

 
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