Teresa Ovalle

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Alabama Power & Brand Journalism

on February 14, 2015

Analyze Alabama Power’s brand journalism approach based on Ike’s lecture and your reading in the form of a 10-15 slide and 5 minute oral presentation. (Make sure to not be under or over the required time and slide limit.) In doing so, consider stregnths, weaknesses, opportunities and threats in regards to their content marketing efforts (SWOT analysis). Where could they improve? Where can they go with brand journalism?