Teresa Ovalle

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Social Media Strategy for Pistol Packing Ladies – Final Video

2. Present a 5-7 minute presentation (10-15 slides) on your strategy plan, including the same elements as indicated above:

  • social media
  • community management
  • content marketing
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Social Media Strategy for Pistol Packing Ladies – Final Project

1. Write your strategy including the plan and how you’ll execute for:

  • social media
  • community management
  • content marketing

Social Media Strategy for Pistol Packing Ladies

Introduction:

During our initial consultation with Pistol Packing Ladies (PPL), TO Consulting learned that PPL wanted to raise awareness of the PPL brand.

Through awareness, PPL plans to increase the number of club memberships, continue to encourage women to try the great sport of pistol shooting, and for those ladies who already shoot, to continue honing their skills.

The strategy includes discussion of the audience and clients, a 6-month event calendar, community management, content management, content strategy and tactics.
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Alabama Power & Brand Journalism

Analyze Alabama Power’s brand journalism approach based on Ike’s lecture and your reading in the form of a 10-15 slide and 5 minute oral presentation. (Make sure to not be under or over the required time and slide limit.) In doing so, consider stregnths, weaknesses, opportunities and threats in regards to their content marketing efforts (SWOT analysis). Where could they improve? Where can they go with brand journalism?

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Is Brand Journalism Content Marketing? – A Blog Post for Class

Is brand journalism content marketing? Yes, I think it is. Well, it’s similar enough that they their titles could be used interchanged without much fuss.

I like to Google the topic of the week before I begin writing my posts because the search usually pulls up something that I find interesting enough to share. Google did not let me down.

I found this quote on brandjournalists.com, “Brand journalism involves telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. It means having conversations with your customer — not preaching at them or bombarding them with bullet points but giving them real and interesting stories they can relate to. People today are so inundated with advertising and marketing speak, they now filter out marketing messages and a well-told story is the best way to get your message across.”
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What Not to Do in A Crisis

This was an interesting assignment. We had to dissect a media crisis and make suggestions as to how the establishment could have handled the situation better.

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Weekly Reflection – Analyzing Publics

We were required to write a 500 word reflection each week, demonstrating that we read and understood the material.  The reflections also prompt conversation between the students.  This post was a favorite.

“First, the planner needs to address the right group of people, so as not to squander organizational resources or miss opportunities to interact with important publics. Second, the planner must carefully examine each public in order to develop a strategy to communicate effectively.” (Smith, p. 57)

Smith gives a simple analogy of what a public is, “A public is like your family. You don’t pick them; they just are…” (p. 57) Like some family members, I’m certain there are some publics we’d rather not deal with, but knowing what each public brings to the table and why they are interested in the organization helps the planner understand how to deal with them in a way that they, the public, understand. Knowing how to deal with Cousin Ezekiel and crazy Aunt Bertie in a way that benefits them and the family (company) is a key component to a good strategic plan.
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Depth Perception

For this assignment I had to layer 10 photos to show depth perception. I’m not well versed in Photoshop, so I had a few challenges, but overall, I thought it turned out quite well.

Assign#2FlattenWeb

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Recoloring an Image

I took a B&W cartoon and colored it in using three different color patterns.

I chose colors for this first recoloring from one line in the swatch. The tire colors are from a different palette.
Mickey3#1

For this next recoloring, I visited colorsoftheweb.com, chose a color I liked, chose the split complimentary button and saved those color choices to my swatch. The tire colors are from a different palette.
Mickey3#2

And for this last recoloring, I again visited colorsoftheweb.com, chose a color I liked, chose the hue saturation colors and saved those color to my swatch. The tire colors are from a different palette.
Mickey3#3

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