Teresa Ovalle

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Content Marketing

1. Write a 500-700 word essay on the importance of content marketing for community managers
2. Create a schematic (draw it on paper, create it in Word, PPT or another tool) for how you’d share a blog post on social media

blogpost

Content Marketing for Community Managers

Community managers have an important role; they build and manage an online community. This means listening to their communities, as well as participating in their communities. It also means that they care for the communities, share answers with them, as well as pass on information to them.

A content marketer has a similar role in that the content marketer listens and participates in their communities, but the content marketer also creates online content. The online content can be infographics, how-to guides, photos, videos and a number of other mediums. The purpose of creating new and interesting content is to build stronger customer relationships and increased traffic.
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Community Management and Product Development

Select a brand from the reading that is using social media for product insight, whether it’s an internal or external community, and write a one-page case study (Word, PDF, Google Doc, etc.) including 1) The situation 2) the challenge 3) What was done 4) The result. Use the case study examples to guide you with organizing your case study.

The Situation:
The Levi’s Strauss brand was looking for new faces to model its apparel for an upcoming ad campaign and decided to crowdsource the project on Instagram. The idea behind Instagram was that it was a new social media tool that could be leveraged for a photo campaign such as the “Go Forth” campaign. Instagram was similar to Twitter, but the photo came first, so the photo was the heart of the dialogue, not the actual dialogue. Since Levi’s was asking people to share photos of themselves wearing Levi’s jeans, Instagram was a great idea.

The “Go Forth” campaign launched in the fall of 2012 as a global campaign. People from every walk of life – regardless of nationality, gender, race or religion – were invited to participate and had an opportunity to share their photos with the world, and Levi’s.
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Community and Crisis Management

Analyze and dissect one of the social media crises from Starbucks or Browns Bar. Write and present, with PPT and audio, a 5 minute, 10-15 slide presentation covering the origins of the crisis, what its affect was on the business and organization, what social media’s role was in the crisis, how well the brand responded to the crisis and what you might have done differently.

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Customer Service via Social Media – Week 4

Customer Service via Social Media

SocMeWorkflow

Customer service is hugely important. I’ll be the first to admit that I will pay more for a product because of outstanding customer service. I will also tip more and I will be loyal to a company or brand because of the customer service I’ve received. When a company turns my negative experience into a positive one, that company rates more kudos and I will more than likely continue to do business with them.

Good customer service isn’t experienced just in stores, however, it is experienced online and in the social media realm on a daily basis. In Courtney Seiter’s article, “The Complete Guide to Using Social Media for Customer Service,” she explains that customer service matters on social media because, “Customers want, expect and are prepared to reward great social media customer service, but not many brands are living up to their expectations.” (page 3)
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Heuristics for Mr. Bottles

Heuristics for the Mr. Bottles Website

This assignment required the use of the “Heuristics for Modern Web Application Development” as a guide to assist with evaluating www.mrbottles.com. The website was evaluated as if Message-in-a-Bottle Matt was visiting the site. This was to ensure that the site was evaluated in all areas of the site that Matt would most likely use.

Design for User Expectations:
Design the system around the users, their goals and expectations. Choose features and functions the audience will find useful and use the appropriate level of complexity for their experience and abilities. Make processes work in the way users expect, and mirror real-world processes where applicable. Ensure the interface always upholds its promise and never trick or mislead the user.

Evaluation:
When the user first opens the Mr. Bottles page, they are confronted with a talking icon that cannot be shut off. It can be annoying, especially if the user has visited the site more than once.

The opening screen is messy. It reads like a poorly managed blog. Although the text is separated by color and space, there is entirely too much of it. If the intent of this website it to be a blog, then we should organize it as such to better meet the user’s expectations. If the site’s intent is to be informational, which it most likely is, then the blog portion of the website should be included in either a dropdown menu or have it’s own button.

The dropdown menu at the time is creative, but it’s difficult to maneuver. Users expect a dropdown menu to be easy to find and easy to use.
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Wireframe and Rationale for Mr. Bottles

Three students chose the Mr. Bottles website as an assignment site to work for a number of our assignments. The wireframe and the rationale below are both related to the Mr. Bottles website assignment.

Ovalle_Home Page copy

Ovalle_Appraisals copy

NOTE: The format changed from the original format to WordPress.

Rationale for Wireframe

1. Objective

To explain the rationale behind the suggestions for the wireframe of the new Home Page as well as the new Appraisals page.
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Rationale for Mr. Bottles Site Map

Three students chose the Mr. Bottles website as an assignment site to work for a number of our assignments. The site map and the rationale below are both related to the Mr. Bottles website assignment.

NOTE: The format changed when transferred to WordPress.

Ovalle_SiteMap_Week 11(v2) copy

Rationale for Site Map

1. Objective
To explain changes from current Mr. Bottles website layout to the suggest new wireframe.
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